Kenyan Creators Rake in Sh45m in TikTok Brand Deals in First Year of Local Operations

Share on X (Twitter) Share on Facebook Share on Pinterest Share on LinkedIn Share on EmailKenyan content creators pocketed Sh45.1 million from brand partnerships in the first year of TikTok’s commercial rollout in the country, underscoring the growing pull of short-form video as advertisers redirect budgets towards creator-led marketing. Figures released by TikTok show that … Continue reading Kenyan Creators Rake in Sh45m in TikTok Brand Deals in First Year of Local Operations