The Secretary General of the Communication Workers Union of Kenya (COWU), Benson Okwaro, has expressed his approval of the government’s move to advertise with the Kenya Broadcasting Corporation (KBC).
Okwaro sees this decision as a significant step toward empowering KBC to achieve financial self-sufficiency and ensure adequate compensation for its employees.
Addressing concerns raised by other media houses regarding potential discrimination, Okwaro stated, “This initiative has raised many concerns from the other media houses as they are making complaints that this will bring some discrimination, but as representative of the Communication Union of workers, I think that is a right decision the government has made.”
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In his remarks, Okwaro reiterated the union’s support for the collaboration, stressing their mutual objective of enhancing KBC’s financial independence, facilitating its growth, and guaranteeing timely payment for its staff.
He emphasized the fairness of government support for KBC, highlighting its ownership by the government and reassuring other media outlets that they were not being excluded from government business, but rather allowing KBC the opportunity to stabilize.
Additionally, Okwaro urged KBC’s management, particularly the Managing Director, to seize this opportunity and fully leverage the corporation’s potential.
He stated, “I also want to take this opportunity to plead with the management of KBC through the MD that he has a job to do, to grab this opportunity and exploit all the potential the Corporation has.”
By endorsing the government’s initiative, COWU demonstrates its commitment to the financial viability and growth of KBC, emphasizing collaboration between government and public broadcasting for the benefit of all stakeholders.
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