ICEA LION Group Monday announced the launch of its vibrant Brand Thematic Campaign, “What’s Your Plan?“.
This initiative signifies the company’s commitment to expanding its market reach by fostering growth in the insurance and investments sector through innovative solutions and a forward-thinking approach, officials said.
Group CEO, Philip Lopokoiyit said; “Our campaign exudes optimism and vibrancy, mirroring the aspirations of our audience. By embracing bold colors, ICEA LION emerges as a modern brand, showcasing how life becomes more fulfilling with a plan.”
“This sets us apart in the industry, empowering customers to choose insurance and investment plans from ICEA LION that firmly place them in control of their future. We are now synonymous with ‘The Plan’ for a secure future for all,” he added.
Market data reveals that the Kenyan insurance and investments sector lags behind more developed markets in terms of penetration.
Contributing factors include a lack of savings culture, limited disposable incomes for the majority, insufficient tax incentives for life insurance products, and a perceived credibility gap in claims settlement, eroding public trust.
Group Marketing Head Cynthia Kantai said despite the awareness of the need for future planning, many individuals fail to adequately safeguard their future through insurance and investments.
“Our campaign aims to inspire action by addressing the hesitations that have kept people from taking the first step.
ICEA LION is the go-to destination for those seeking a plan to secure a brighter future with confidence, alleviating feelings of anxiety, guilt, insecurity, and exposure.”
In an ever-evolving landscape, traditional industries like insurance and investment are navigating a dynamic marketplace driven by a new generation of discerning and eclectic consumers.
The rise of numerous Medium and Small Enterprises (MSMEs) has further diversified market needs, compelling companies like ICEA LION to adapt and introduce novel products and services to cater to emerging consumer segments, gaining a competitive edge in the process.
The “What’s Your Plan?” campaign introduces a fresh perspective with its all-inclusive, optimistic tone and bold, vivid colors, aligning with the diverse aspirations of its target audience, the company said.
Departing from the conventional conservatism of the insurance and investments sector, ICEA LION positions itself as a contemporary lifestyle brand, empowering individuals to realize their dreams and aspirations.
The central theme revolves around the importance of planning for the future, framing insurance, and investments as integral components of everyday life.
