Global automotive brand Jetour has officially entered the Kenyan market with the launch of four new sport utility vehicles, the T2, Dashing, X70 Plus, and T1, while unveiling plans for local assembly operations to create jobs, build technical capacity, and support Kenya’s Vision 2030 industrial and green mobility goals.
The high-profile launch event in Nairobi marked a significant milestone for Jetour Kenya, a subsidiary of Global Motors Centre Limited, as it introduced a line of vehicles designed to blend performance, luxury, and innovation, tailored to meet Kenya’s diverse driving conditions and consumer lifestyles.
The Jetour T2, equipped with a 2.0-litre turbocharged engine, BorgWarner four-wheel drive system, and a 700mm wading depth, is engineered for off-road enthusiasts seeking power and control on rugged Kenyan terrains. The Jetour Dashing brings a futuristic feel to urban driving, featuring AI-assisted driving technology and a fully digital cockpit for a connected experience.
The Jetour X70 Plus, already a global bestseller, offers seven-seat comfort, smart connectivity, and top-tier safety features aimed at family buyers, while the Jetour T1 caters to young professionals and first-time SUV owners with its compact design, high ground clearance, and advanced connectivity features.
Together, the four models embody Jetour’s “Travel+” philosophy, vehicles that empower adventure, enhance confidence, and deliver world-class performance across both city roads and off-road conditions.
Speaking at the launch, Ali Zubedi, Executive Managing Director of Global Motors Centre Limited, said Jetour’s entry represents more than a new brand introduction, it’s an investment in Kenya’s economic and industrial growth.
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“Jetour is more than a car brand, it’s a commitment to progress. As we begin local assembly, we’re creating jobs, building skills, and strengthening Kenya’s automotive ecosystem. Our mission is to make world-class SUVs accessible to every Kenyan household,” he said.
Farooq Sheikh, Managing Director of Jetour Kenya, highlighted the brand’s focus on innovation and reliability suited for the local market.
“Kenya is ready for vehicles that combine elegance, reliability, and innovation. Jetour brings a modern mobility experience that matches our local landscape and lifestyle, from rugged terrains to urban commutes,” he noted.
Andy Yuan, Vice President of Jetour International, emphasised Kenya’s role as a strategic market for the brand’s African expansion.
“Kenya’s vibrant economy, innovation culture, and youthful population make it the perfect hub for Jetour’s long-term growth and for advancing our sustainable mobility goals,” Yuan stated.
Representing the Kenyan government, Prof. Erastus Gatebe, Industrialisation Secretary at the Ministry of Investment, Trade and Industry, commended the company’s move to invest locally.
“Jetour’s plan to establish local assembly operations will create hundreds of jobs, enhance skills transfer, and support Kenya’s Vision 2030 industrialisation and clean mobility goals. This aligns perfectly with our efforts to promote sustainable transport and local value addition,” he said.
Founded in 2018 under the Chery Group, Jetour has sold over one million SUVs globally, earning recognition for combining advanced technology, elegant design, and engineering built around customer needs. With its official launch in Kenya, the company aims to anchor itself as a key player in Africa’s evolving automotive landscape, one driven by innovation, sustainability, and local empowerment.
