The Kenya Electricity Generating Company PLC (KenGen) announced a transformative partnership with the World Rally Championship (WRC) Safari Rally 2025, positioning Kenya as a global leader in sustainable energy integration within high-performance sports.
Officials termed this a landmark collaboration between energy and motorsport industry.
Speaking at the unveiling of the partnership, KenGen’s Managing Director and CEO, Peter Njenga, underscored the significance of the alliance, describing it as a bold step toward a cleaner, more energy-efficient future.
“Our partnership with WRC Safari Rally 2025 is more than a collaboration; it is a powerful statement of intent,” Njenga said.
“It exemplifies how global sports and energy innovation can converge to redefine sustainability in high-performance environments.
This partnership represents a perfect alignment of innovation, sustainability, and national pride, as we celebrate our renewable energy leadership through the KenGen Geothermal Stage.”
At the heart of the partnership is the introduction of the KenGen Geothermal Stage, set against the backdrop of Olkaria, Africa’s largest geothermal power hub.
The stage will serve as a live demonstration of how cutting-edge renewable energy solutions can seamlessly integrate with the adrenaline-fueled world of rally racing.
“This is perhaps the only place in the world where large-scale energy investments operate alongside nature without altering the environment but rather enhancing it,” Njenga noted.
KenGen, the leading electricity producer in Eastern Africa, is leveraging its expertise in geothermal, wind, and hydropower to revolutionize energy access while reducing carbon emissions.
The company has committed to several groundbreaking sustainability initiatives at the 2025 rally, including electric vehicle (EV) charging stations powered by geothermal energy to reduce the event’s carbon footprint, solar-powered infrastructure to minimize reliance on fossil fuels, and an energy-efficient rally village demonstrating scalable clean energy solutions.
Beyond sustainability, the partnership is driving inclusivity within motorsport.
KenGen announced a Sh500,000 sponsorship for Kenya’s top lady rally driver, Pauline Sheghu, reinforcing its commitment to breaking gender barriers in a traditionally male-dominated sport.
“Pauline, as you take to the track, you carry with you not just the KenGen brand but also the hopes of young girls and future motorsport champions across Africa. We are behind you all the way,” Njenga said.
KenGen also introduced gender-focused initiatives such as Pink Energy and Blue Energy, aimed at empowering women and young professionals in clean energy and sports.
KenGen is also enhancing the rally fan experience through innovation-driven engagements, including interactive clean energy hubs where fans can experience geothermal and othergreen energy technologies firsthand, real-time renewable energy demonstrations showcasing Kenya’s clean energy leadership and to highlight the impact of sustainable power solutions.
“We are also partnering with Enashipai Resort and Spa to offer the best of hospitality to our guests while showcasing world-class sustainability in the hotels industry,” said Njenga.
KenGen’s investment in the WRC Safari Rally 2025 extends beyond motorsport.
The initiative aligns with Kenya’s broader ambition to be a global benchmark for clean energy adoption.
“The energy transition is no longer an aspiration; it is a global imperative,” Njenga emphasized.
“This partnership allows us to engage international investors, policymakers, and industry leaders while showcasing Kenya’s renewable energy advancements on a world stage.”
As the countdown to the WRC Safari Rally 2025 begins, KenGen’s commitment to sustainability, innovation, and inclusivity sets a new precedent for global motorsport events.
“This is more than just a rally; it is a moment where Kenya’s sporting heritage meets its renewable energy future,” Njenga concluded. “Let us drive the future together.”
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