Kenya has intensified a campaign to boost tourist numbers into the country, President William Ruto has said.
With a target of five million international visitors by 2027, Ruto said the campaign aims to promote Kenya as the home of human origin and a top travel destination for innovation, sports and conference tourism, adventure, wildlife, culture, and beach holidays.
“We are expanding our tourism products beyond wildlife, national parks and beaches to include a wide array. Digital innovation, sports and conference tourism, and culture are the new areas on offer,” he said.
He made the remarks when opened the 2025 Great Wildebeest Migration global live coverage in partnership with China Media Group Africa, at the Masai Mara, Narok County, on Thursday.
The spectacle attracts thousands of international and local tourists who book hotels and camps around the game reserve for the golden chance to watch the world’s eighth wonder.
The wildebeests crisscross the Mara River several times in different spots where crocodiles prey on them.
The life and death tussle between the gnu and the crocodile forms one of the highlights of the migration as the animals fight to cross the river in one piece.