The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has expressed growing concern over the rise of social and digital media content promoting drug and substance use.
According to the authority, many social media influencers and content creators are sharing material that encourages drug use, often targeting young and impressionable audiences.
This trend, NACADA warns, undermines efforts to combat alcohol and drug abuse, especially among vulnerable groups like children.
In a recent statement, NACADA urged influencers and content creators to refrain from using their platforms to normalize or glorify drug use.
The authority emphasized that promoting substance use on social media is not only irresponsible but also illegal.
Under the Alcoholic Drinks Control Act of 2010 and the Narcotic Drugs and Psychotropic Substances Control Act of 1994, promoting, advertising, or encouraging drug use is a punishable offense.
NACADA further called on parents and guardians to take an active role in monitoring the content their children are exposed to, particularly on social media platforms that often lack strict safeguards.
The authority recommends the use of parental control settings, educating children about the dangers of drug use, and reporting harmful content to the relevant authorities.
Social media platforms and content creators, NACADA stressed, have a duty to uphold ethical standards and promote healthy behaviors.
For any inquiries or to report content that promotes substance abuse, the public is encouraged to contact NACADA through its free helpline at 1192.
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