TikTok announced on Wednesday, November 13, that it had banned more than 60,000 accounts and removed approximately 360,000 videos from its platform in Kenya during the second quarter of 2024.
The move is part of the company’s ongoing efforts to ensure a safer and more positive experience for users.
In its Quarter 2, 2024 Community Guidelines Enforcement Report, TikTok revealed that the 360,000 videos taken down in Kenya represented 0.3% of the total videos uploaded in the country during the reporting period.
Key highlights of the report showed that 99.1% of the removed videos were proactively flagged and deleted before users had the chance to report them.
Additionally, 95% of these videos were taken down within 24 hours of being flagged by TikTok’s internal systems.
The report also indicated that 60,465 accounts were banned for violating TikTok’s Community Guidelines.
Another 57,262 accounts were removed for being suspected to belong to users under the age of 13, in line with the platform’s policy that prohibits minors from using the app.
TikTok outlined a range of reasons why content might be removed or accounts banned, including the sharing of videos depicting dangerous behavior, disordered eating, nudity or improper body exposure, gambling, and drug or substance abuse.
The company also revealed that it employs over 40,000 trust and safety professionals who use advanced technology to help enforce the platform’s community guidelines, terms of service, and advertising policies.
TikTok committed to further investment in these technologies to improve content moderation and detect harmful content before it reaches viewers.
Globally, TikTok reported that in June 2024 alone, over 178 million videos were removed from its platform.
Of these, 144 million were automatically flagged and removed by the platform’s AI systems.
This increased use of automation has helped reduce the workload for human moderators and minimized their exposure to harmful content.
With a global proactive detection rate now at 98.2%, TikTok claims it is more efficient than ever at identifying and addressing harmful content before it is seen by users.
The platform emphasized its continued commitment to investing in innovative technologies to ensure a safer online environment for its users in Kenya and around the world.
“As we continue to enhance our moderation capabilities, TikTok remains committed to transparency and to providing a secure and positive space for our diverse user base,” the company stated in its announcement.
