The Ministry of Tourism and Wildlife has designated Kajulu Forest as the flagship site for the “One Tourist, One Tree” campaign, an initiative aimed at advancing eco-tourism and environmental conservation throughout Kenya.
Led by the Kenya Tourism Board (KTB), this campaign seeks to transform Kajulu Forest, situated in the Western Tourism Circuit of Kenya, into a premier eco-tourism hotspot, showcasing its rich biodiversity and ecological importance.
The initiative encourages visitors to plant a tree during their stay, allowing them to minimize their carbon footprint while appreciating the natural beauty of the forest.
This effort coincides with the 2024 UN World Tourism Week celebrations, which focus on the theme of “Tourism and Peace.”
The project will be carried out in collaboration with the Kisumu County Government and local communities, positioning Kajulu Forest as a model for sustainable tourism practices in the area.
At the launch of the campaign, Tourism Principal Secretary John Ololtua highlighted the initiative’s alignment with the government’s objective of planting 15 billion trees by 2032.
“This campaign will not only boost Kenya’s profile as a sustainable tourism destination but also foster positive impacts for local communities,” said Ololtua.
June Chepkemei, CEO of KTB, reiterated the call for stakeholder support, emphasizing that the initiative aims to establish Kenya as a prime location for eco-conscious travelers.
“This partnership will enhance Kenya’s green cover and underscore our dedication to sustainable tourism that benefits both local communities and ecosystems,” she stated.
In line with its sustainability goals, KTB plans to allocate a portion of its marketing budget to promote eco-friendly accommodation options, including eco-lodges.
Additionally, KTB will collaborate with Eco-Tourism Kenya to co-host the Sustainable Travel Awards during the annual Eco Warrior Awards, recognizing outstanding achievements in sustainable tourism practices.
Kajulu Forest, once home to lost springs, is currently undergoing significant restoration with the planting of indigenous trees.
This revitalization promises to improve wildlife habitats and create scenic spots for a variety of eco-tourism activities, including hiking, birdwatching, and camping.
Future developments include the introduction of zip-line boardwalks to attract adventure-seeking tourists.
With the “One Tourist, One Tree” initiative, Kajulu Forest is poised to become a leading eco-tourism destination, providing visitors with immersive experiences while simultaneously contributing to environmental conservation and supporting local community development.
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