Renowned journalist and former NTV news anchor Smriti Vidyarthi has landed a new role months after her departure from Nation Media Group (NMG), marking a significant shift from mainstream journalism to environmental advocacy.
In an announcement made on Thursday, May 22, Vidyarthi revealed that she has joined The Nature Conservancy (TNC) as the Executive Communications Officer for Africa.
“I’m turning the mic and lens to nature,” she shared. “I’m excited to announce that I’ve joined The Nature Conservancy (TNC), a global conservation organization whose mission is to conserve the lands and waters on which all life depends.”
Vidyarthi expressed enthusiasm about her new chapter, saying the platform allows her to tell impactful stories focused on landscape and ocean conservation across the continent.
“TNC offers a powerful platform for change. Together, we find a way.”
The Nature Conservancy, founded in 1951 in the United States, is a leading environmental nonprofit with operations in over 80 countries, working to protect ecosystems and promote sustainable development.
Vidyarthi’s transition comes just months after she exited NMG in February 2025, bringing to a close a distinguished career spanning 16 and a half years at the station.
She bid farewell to viewers during her final bulletin on NTV, thanking the public and the media house for their trust and support.
A familiar face in Kenyan journalism, Vidyarthi began her career at K24 as a Business News Anchor before moving to NTV in 2008.
She has covered major live events, breaking news, and high-profile interviews with figures such as Raila Odinga, President Paul Kagame, U2’s Bono, and Olympic legend Usain Bolt.
In addition to anchoring, she also hosted NTV Wild Talk, a program focused on wildlife conservation and environmental storytelling an experience that appears to have naturally paved the way for her new conservation-focused role.
Vidyarthi’s move has been welcomed by conservationists and media professionals alike, who see her appointment as a bridge between storytelling and environmental action on the continent.
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