Investment management firm GenAfrica is positioning itself to capitalise on emerging investment opportunities across Africa as it expands its regional footprint and grows assets under management to nearly Sh800 billion.
The firm, which currently manages more than Sh774 billion (about $6 billion) on behalf of clients, serves over 110 institutional and individual investors across pension and non-pension portfolios. The steady growth reflects increasing investor confidence and expanding opportunities in Africa’s financial markets.
Speaking at the company’s 9th Annual Investment Conference in Kwale County, Managing Director Patrick Kariuki said innovation would remain at the heart of GenAfrica’s long-term growth strategy.
He said the firm is committed to developing investment solutions that enable more people to build wealth and strengthen their financial security.
According to Kariuki, Africa’s investment environment has evolved considerably over the past three decades, driven by the expansion of pension industries, deeper capital markets and stronger regional economic integration. At the same time, investors have become more discerning, creating greater demand for diversified investment products.
He noted that these changes have allowed GenAfrica to expand its range of investment solutions while remaining focused on prudent investment practices, sound corporate governance and sustainable long-term returns.
Chairperson of the President’s Council of Economic Advisors, David Ndii, commended the firm’s contribution to Kenya’s financial sector, describing its growth as a significant milestone for both the company and the country’s economy.
GenAfrica began operations managing a single offshore investment fund valued at $100 million. Over the years, it has broadened its client base to include pension schemes, institutional investors, corporates, SACCOs, schools, religious organisations and individual investors across East Africa.
Its continued regional expansion and increasingly diversified investment portfolio underscore both rising investment prospects across the continent and sustained confidence from clients.
The company has strengthened its market position through the introduction of a range of investment products, including the Batian Property Fund, Milele Income Drawdown Fund, Kivuli Umbrella Fund and the GenAfrica Money Market Fund.
The Milele Income Drawdown Fund is designed to provide retirees with a reliable income stream after retirement, while the Kivuli Umbrella Fund offers employers an affordable retirement savings solution for their employees.
Also Read: Pressure Mounts Over Tobacco Bill as Traders Demand Broader Public Participation
Meanwhile, the GenAfrica Money Market Fund caters to a wide range of investors, including individuals, businesses, SACCOs, schools, religious institutions and retirement schemes.
Retail investment has become one of the firm’s fastest-growing business segments. Since its launch in December 2022, the money market fund has recorded strong growth, reflecting rising demand for professionally managed investment products and an increasing savings and investment culture among Kenyans.
As the company embarks on its next phase of growth, GenAfrica says it intends to strengthen its presence across Africa, reinforce its leadership in the investment management industry and pursue new opportunities driven by innovation.
The firm says its long-term objective is to continue generating sustainable returns while enabling more Africans to accumulate wealth and achieve long-term financial security.
