Kenya Airways, Absa and Visa Unveil Premium Co-Branded Travel Card

Kenya Airways, Absa Bank Kenya and Visa have partnered to introduce a premium credit card that allows customers to convert everyday spending into airline rewards, marking what the three firms describe as the first partnership of its kind in Kenya.

The Asante Global Card, available to eligible customers from Tuesday, targets frequent travellers and premium banking customers. Cardholders will earn Asante Rewards Points when they use the card to make purchases.

The partnership brings together Kenya Airways’ travel rewards programme, Absa’s banking services and Visa’s global payments network, allowing customers to earn travel-related benefits from routine purchases such as groceries, fuel, dining and international transactions.

The card will be available in two variants, Signature and Platinum. Signature cardholders will receive 10,000 Asante Rewards Points as a welcome bonus, while Platinum customers will receive 5,000 points.

“We are constantly designing solutions that make travel more rewarding and accessible for our customers. This co-branded card is a natural extension of that commitment, allowing customers to earn travel rewards through their everyday spending,” said Julius Thairu, Kenya Airways Chief Commercial and Customer Officer.

Also Read: Africa’s Agricultural Gains Fail to Deliver Broad Farmer Prosperity, AGRA Report Finds

Beyond flight rewards, cardholders will enjoy access to airport lounges, travel and medical insurance, extra baggage allowance and SkyPriority services.

The package will also provide discounts and invitations to selected shopping, dining and lifestyle experiences, including golf tournaments and wine-tasting events.

Absa Bank Kenya Consumer Banking Director Moses Muthui said the partnership was designed to help customers pursue opportunities and experiences beyond Kenya’s borders.

“Every customer has a unique journey, and personal aspirations that extend beyond borders. Through innovative partnerships such as this, we are helping to unlock opportunities, connect people to the experiences that matter most, and enable them to write the next chapter of their story wherever in the world it takes them,” Muthui said.