The Retail Trade Association of Kenya (RETRAK) has issued a statement expressing concern over the newly unveiled alcohol policy proposal by the National Authority for the Campaign Against Drug Abuse (NACADA), citing a lack of consultation with key stakeholders in the retail sector.
The policy, launched today by NACADA, aims to introduce stricter controls on the sale and consumption of alcohol across the country.
However, RETRAK has taken issue with the development process, claiming it was not invited to participate or contribute despite being a major player in Kenya’s formal alcohol distribution network.
“From the outset, we wish to clarify that RETRAK was neither consulted nor invited to contribute to the development of this policy,” the association stated.
“We urge NACADA and other stakeholders to ensure that any ongoing legislative processes remain transparent and inclusive, as espoused by our Constitutional guardrails.”
Kenya already has a comprehensive legal framework governing alcohol production and sales, RETRAK noted, including age-verification requirements, advertising regulations, and zoning controls enforced at both national and county levels.
In its statement, RETRAK emphasized the critical role formal retailers play in enforcing these laws and promoting responsible alcohol consumption.
The association stressed that many retail outlets operate responsibly and in compliance with existing rules, often in close proximity to schools and religious institutions without incident.
“RETRAK supports initiatives aimed at curbing alcohol misuse, preventing underage access, and eliminating the illegal alcohol trade,” the statement continued.
“However, it is unfortunate that the development of this policy did not involve the retail sector, which plays a vital role in ensuring lawful and responsible alcohol distribution.”
Calling for a more inclusive policy-making process, RETRAK reiterated its willingness to engage constructively with lawmakers and other stakeholders as the proposed legislation makes its way through Parliament and county assemblies.
“We call for a transparent and inclusive policy-making process that considers practical realities on the ground,” the association concluded.
“RETRAK remains committed to supporting policies that are balanced, enforceable, and evidence-based.”
The statement sets the stage for what may become a contentious debate over alcohol regulation in Kenya, with key industry players demanding a seat at the table as new rules are considered.
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