A technical committee has been established to coordinate the collaboration needed to support sports in the country.
The committee will draw members from the government, Football Kenya Federation (FKF) and the private sector, President William Ruto announced.
Ruto said the committee will oversee sponsorships of sportsmen and women in various events, branding leagues and managing advertisements for sports events and to ensure that talent is fully tapped to take sports to the next level in Kenya.
He emphasised that the government is committed to making the tripartite partnership mutually beneficial, noting that the private sector would not invest where there is no clear value.
“We must make it win-win. If it is not win-win, it is not sustainable,” he said.
He made the remarks during a breakfast meeting bringing together the Ministry of Sports, FKF and private sector representatives at State House, Nairobi, on Wednesday
The technical committee, the President explained, will help streamline the sports sector and thus encourage the private sector to fully participate and contribute ideas and finances.
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