Google recently revealed two innovative AI tools to enhance the online search experience, making it more user-friendly.
The company has been quietly testing these tools, powered by generative AI technology, intending to provide a more personalized and intuitive search experience.
These features were initially hinted at during Samsung’s Unpacked event and are set to launch on the upcoming Galaxy S24 smartphone lineup.
The tools will also be available on select high-end Android devices, such as the Pixel 8 and Pixel 8 Pro, starting from January 3.
The first tool, “Circle to Search,” enables Android users to interact with images, videos, or text on their screens by circling, tapping, highlighting, or scribbling.
This action prompts the system to provide additional information about the selected content, offering insights into, for example, landmarks in social media photos.
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Additionally, a new feature introduced on Thursday allows users to use their mobile camera to ask questions about a scene captured in a photo or screenshot via the Google app.
For instance, users can inquire about the rules of an unfamiliar board game spotted at a yard sale.
Google’s continuous evolution of its Search functionality includes previous enhancements like search-by-voice and the Lens tool, which utilizes image recognition through smartphone cameras to explore details about the surrounding world.
This move by Google is part of a broader trend in the tech industry, with major companies like Microsoft, Amazon, Meta, and others racing to deploy similar AI-driven technologies.
The company expresses confidence that there is much more potential to explore in this direction, stating, “We’ve only just scratched the surface of what’s possible.”