Kenyan Startup DigiTax Enters UAE Market Ahead of E-Invoicing Rollout

Kenyan tax technology company DigiTax has expanded into the United Arab Emirates after receiving pre-approval from the UAE Ministry of Finance to offer electronic invoicing services, positioning the firm to tap into a growing market ahead of the country’s planned mandatory e-invoicing regime.

The company is operating in the UAE through Namiri Technology Services LLC and has established an office in Dubai, where it has started recruiting staff for sales, account management, customer service and technical positions.

The expansion comes as the UAE moves towards mandatory electronic invoicing as part of efforts to digitise tax administration. Businesses with annual revenues of at least Dh50 million, equivalent to about US$13.6 million, will be required to comply with the new invoicing and reporting framework from January 1, 2027. Other businesses will be brought under the system from July 1, 2027.

DigiTax CEO and co-founder Caine Wanjau said the company was pleased to establish a presence in the UAE, describing the country as a global leader in digital transformation. He said DigiTax intends to support businesses and entrepreneurs as they navigate the country’s shift towards digital invoicing.

Founded in 2022, DigiTax says its platform has more than 50 API-ready integrations and has processed invoices worth over US$20 billion. The company serves clients ranging from large corporations to sole traders and already operates in markets including Nigeria and Zambia.

The UAE’s move towards electronic invoicing reflects a broader global shift towards digital tax administration. The new system will require businesses to exchange structured electronic invoices through approved service providers, replacing reliance on paper records and standard PDF invoices.

The framework is based on PINT AE, the UAE’s implementation of the Peppol international e-invoicing standard, and incorporates continuous transaction controls. This is expected to increase demand for technology capable of connecting existing accounting and enterprise systems with the country’s tax infrastructure without requiring businesses to overhaul their financial systems.

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DigiTax will therefore need to adapt its existing technology to meet the UAE’s regulatory and technical requirements while competing with established providers serving the country’s sizeable multinational and corporate sector.

Ahmed Farouk, DigiTax’s UAE director, said the company’s experience in international markets gives it an advantage as it enters the new market. He attributed its approach to a focus on security, ease of use and customer service.

The UAE expansion forms part of DigiTax’s wider international growth strategy. The company plans to enter 10 additional international markets in 2026, with its Dubai operation expected to serve as a regional base for the expansion as the UAE moves closer to full implementation of its e-invoicing framework.