The Kenya Tourism Board and Visa have teamed up with Kenya Airways to launch a travel promotion offering discounted fares on both domestic and international routes, in a bid to boost movement between April and September.
Under the offer, passengers paying with Visa cards will enjoy a 5% price cut on local Kenya Airways flights and up to 8% off inbound international journeys when using a designated promo code.
The collaboration unites the country’s tourism marketing body, a global payments giant and the national airline at a time when Kenya is keen to reinforce its appeal to both local and overseas travellers.
As part of the arrangement, the Kenya Tourism Board and Kenya Airways will tap into Visa’s data systems to access insights on travel spending. These analytics are expected to help the partners sharpen their targeting of key source markets and fine-tune promotional efforts.
Beyond fare reductions, the partnership leans heavily on payment data to strengthen tourism marketing strategies.
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KTB Chief Executive June Chepkemei noted that drawing on Visa’s global data on travel and spending behaviour will equip both KTB and KQ with more precise destination intelligence, allowing for smarter marketing decisions, better resource use and stronger competitiveness.
The deal also outlines plans to roll out loyalty programmes and accelerate the uptake of digital payments across the tourism ecosystem, including hotels, tour operators and other visitor-facing businesses.
Michael Berner, Senior Vice President and Group Country Manager for Southern and Eastern Africa at Visa, said the initiative will combine local insight with practical solutions, while equipping small businesses in the tourism chain with modern payment tools. Expanding seamless card usage across travel touchpoints, he added, will improve convenience for visitors and drive business growth.
Tourism remains a cornerstone of the economy, contributing significantly to foreign exchange earnings. Data from the Ministry of Tourism shows the sector accounts for roughly 7% of Kenya’s GDP and about 9% of total employment, generating KSh 458.2 billion in the 2024/25 financial year.
The campaign kicks off during the Easter travel season and is set to run for six months.
