Truecaller has tapped 365 Digital as the sole reseller of its advertising inventory in Kenya and South Africa, deepening its commercial footprint in two of the continent’s most active digital markets.
Under the arrangement, 365 Digital will oversee local ad sales and manage relationships with brands and agencies seeking to place campaigns on Truecaller Ads in both territories. Advertisers will now transact directly through the reseller, gaining access to mobile-first placements embedded within the Truecaller app.
The Stockholm-listed firm, traded on Nasdaq Stockholm, reports that it flagged 68 billion spam and fraudulent calls in 2025 and has recorded more than one billion downloads since inception.
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Advertising remains Truecaller’s core revenue engine, with the platform generating roughly five billion impressions each day globally. Through the partnership, 365 Digital will combine Truecaller’s first-party user data and proprietary ad formats with its own on-the-ground execution across African markets, aiming to offer brands sharper targeting and localised campaign delivery.
