Vivo Energy has made its first move beyond the African continent after completing the acquisition of TotalEnergies Marketing Jordan, a transaction that marks a major milestone in the company’s regional expansion strategy.
The deal gives Vivo Energy full ownership of the Jordanian business, including its network of 180 service stations, as well as its commercial fuels and lubricants operations. The acquisition expands the company’s footprint from 29 African markets to 30 countries, with Jordan becoming its first market in the Middle East.
As part of the transition, Vivo Energy will gradually introduce its Engen retail brand in Jordan, replacing the TotalEnergies branding across the service station network over the coming months.
The acquisition, which was first announced in November 2025, has now been finalised after receiving all necessary regulatory approvals and fulfilling the agreed transaction conditions.
Vivo Energy Group Chief Executive Stan Mittelman described the move as a defining moment in the company’s growth journey.
He said the expansion builds on Vivo Energy’s customer-focused approach and community-driven values, adding that the company is optimistic about supporting continued growth in Jordan through its Engen brand.
The latest acquisition further strengthens Vivo Energy’s standing as one of Africa’s leading downstream energy companies.
The group now operates approximately 4,200 service stations across 30 markets, supplying fuels, lubricants, liquefied petroleum gas (LPG), aviation fuel and other energy products to both retail and commercial customers.
Its wholly owned Engen brand has continued to expand across the continent and is now available in 13 of Vivo Energy’s markets. In South Africa, Engen remains the country’s largest fuel retailer, with more than 1,000 service stations accounting for roughly a quarter of national fuel sales.
In Kenya, Vivo Energy has retained its position as the country’s largest oil marketing company by market share.
Operating through Vivo Energy Kenya, which was established in 2012 after acquiring Shell’s downstream operations, the company controls about 20 per cent of the domestic petroleum market, according to the industry regulator.
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The Kenyan business supplies motorists, airlines, industries and households with automotive fuels, aviation fuel, lubricants, LPG and black fuels through an extensive nationwide distribution network.
The Jordan acquisition aligns with Vivo Energy’s broader strategy of expanding into new markets while applying the business model it has developed across Africa through acquisitions, investment and locally managed operations.
To oversee the transition, the company has appointed long-serving executive Adel Saadallah as Managing Director for Jordan.
Saadallah said the immediate priority is to maintain strong relationships with customers while building on the business’s existing strengths and ensuring continued growth.
Vivo Energy said the acquisition represents only a change in ownership, noting that employees, dealer agreements and customer contracts will remain unchanged to ensure a smooth transition and uninterrupted operations.
