Electronics Company, Apple has lost its position as the world’s largest seller of mobile phones after a decline in sales while its rival, Samsung has regained the top spot in the global market.
Samsung, the South Korean company, has been the biggest seller of mobile phones for 12 years until the end of 2023, when sales of Apple’s iPhone models overtook it.
According to Zee Business magazine, global smartphone shipments increased by 8% to 289.4m units during January-march, a research state from IDC.
Samsung won a market share of 20.8%, beating Apple’s 17.3% share, which has been reduced by declining sales in China.
Apple shipped 50.1m iPhone in the first quarter, down from the 55.4m it shipped in the same period last year. It was the biggest drop in iPhone sales since the Covid-19 lockdown that caused global supply disruptions in 2022.
The decline in Apple sales. Despite the growth of the global market, was due to problems in China.
Domestic rivals including Xiaomi and Huawei have put pressure on Apple and Samsung. Meanwhile, the Chines government made by foreign companies from workplaces, the report said.
Xiaomi, China’s leading smartphone maker, took third place with a market share of 14.1% in the first quarter. Samsung launched its latest S24 models at the beginning of the year, helping it to increase sales.
Samsung has bet heavily on AI features such as automatic phone translation and video editing software to develop the S24 series.